Similarly to Tyler Shield's work, Milk Jacobs exemplifies the idea of complete consumption both materialistically and literally. The clever pun of "Milk Jacobs" adds a comical aspect to the piece and not only is a perfect representation of the notion of consumption, but it also adds a degree of confusion to the artwork. At first sight of this artwork, the viewer would not initially think about the label, however after taking a second glance at the work, the audience will soon notice the play on words of "Milk Jacobs". The clever meaning behind the idea of the label not only challenges the audience's initial perception yet it represents the concept of materialistic and literal consumption. The fact that the artist has taken an ordinary, mundane item such as a milk carton to convey their idea also adds a level of simplicity to the artwork. The choice of the monotoned pale blue backdrop presents the salami-covered milk carton as the main focus point of the image. The composition of the milk carton furthers the simplistic aspects of the image. The unexpected juxtaposition of meat and milk, solid and liquid adds a comical aspect to the artwork. The label was appropriated from an original milk bottle and edited to look like the 'Marc Jacobs' logo. The use of this label, prompts the audience to question their first interpretation.
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Likewise to 'Milk Jacobs', this artwork has been appropriated from an original coke bottle to convey the idea of consumption. The choice of the name 'Consumption Coke', not only adds a comical aspect to the image but conveys the idea of consumerism. The artist has chosen to reinvent to famous "Coke" label and place the word consumption. This emphasises the idea of both literal and material consumption. The artist has used materials such as mountain bread wraps to cover a coke bottle to further the idea of literal consumption.
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